Conventional Toilet Roll (CTR) is the ideal choice for front-of-house washrooms, thanks to its familiar ‘home-from-home’ appearance and its reputation as the most premium toilet tissue format on the market.
Simple to use and easy to replenish, CTR requires no dispenser—making it a flexible option for a wide range of settings. With shorter roll lengths compared to jumbo formats, it’s particularly well-suited to lower footfall washrooms where quality and presentation matter most.
Jargon Buster
CTR – Conventional Toilet Tissue
Conventional toilet tissue is the same style of product that we purchase and use in our own homes.
Ply
Ply refers to the number of individual layers that make up a sheet of toilet tissue. The higher the ply, the thicker, more absorbent, and generally higher quality the product will be.
Within our CTR range, we offer both 2-ply and 3-ply options—providing a choice between dependable everyday comfort and an extra touch of luxury.
Embossment
Embossing the paper gives it a larger surface area and therefore improving absorbency and overall feel. While the type of embossment doesn’t impact performance, it does offer a visual and tactile difference.
Within our CTR range, you can choose from a variety of embossment styles—including floral, square, and micro patterns—so you can select the look that best suits your washroom aesthetic.
Laminated
Laminated plies refer to paper layers that are glued together, creating a stronger, more durable sheet with added thickness and a premium feel. Only the premium products within our CTR range are laminated.
Specifications of our CTR
| 539298 | |
| Description | PRISTINE Ultra Luxury Soft |
| Ply | 3 |
| Base Sheet | Pure Pulp |
| Embossment | Flower |
| Laminated | Yes |
| Roll Size | 104mm x 20m |
| Sheet Count | 160 Sheets |
| Case Size |
10 packs x 4 rolls |
| FSC® | Yes |
PRISTINE Ultra Luxury Soft balances the
quality of a 3-ply product with an economical
sheet count. The pure pulp offers ultimate
luxury and because the rolls are FSC® certified,
there is no environmental compromise.
| 889094 | |
| Description | PRISTINE Luxury Soft |
| Ply | 2 |
| Base Sheet | Pure Pulp |
| Embossment | Flower |
| Laminated | Yes |
| Roll Size | 104mm x 22m |
| Sheet Count | 200 Sheets |
| Case Size | 10 packs x 4 rolls |
| FSC® | Yes |
PRISTINE Luxury Soft has an economical
sheet count without compromising on comfort
and performance. Its laminated plies, add
strength and bulk to this 2-ply toilet tissue.
| 889093 | |
| Description | PRISTINE Eco Luxury Soft |
| Ply | 2 |
| Base Sheet | 100% Recycled |
| Embossment | Square |
| Laminated | Yes |
| Roll Size | 104mm x 23m |
| Sheet Count | 210 Sheets |
| Case Size | 10 packs x 4 rolls |
| FSC® | Yes |
PRISTINE Eco Luxury Soft is the choice for
premium, environmentally friendly toilet tissue.
The rolls are made from 100% recycled paper
and are FSC® certified but there is no trade-off
for the quality of this product, with its
laminated plies and patterned emboss.
| Description | PRISTINE Luxury Soft Plus |
| Ply | 2 |
| Base Sheet | Pure Pulp |
| Embossment | Flower |
| Laminated | Yes |
| Roll Size | 90mm x 32m |
| Sheet Count | 320 Sheet |
| Case Size | 10 packs x 4 rolls |
| FSC® | Yes |
PRISTINE Luxury Soft Plus is the choice for
premium comfort and performance in a 2-ply
toilet tissue. Made from pure pulp and offering
320 sheets per roll, it delivers exceptional
softness and strength.
Sustainability
The raw material
All PRISTINE® paper products are built around a strong sustainability story—and our CTR range is no exception. Every roll in the range is FSC® certified, meaning the paper is responsibly sourced, whether it’s made from pure pulp or recycled fibres.
For those looking to maximise their environmental credentials, options like PRISTINE Eco Luxury and PRISTINE Soft Eco are made from a 100% recycled base sheet—offering an eco-conscious choice without compromising on quality.
The Packaging
The toilet rolls are conveniently packed in 4-roll packs for easy storage and handling. The outer wrap is made from 50% post-consumer recycled (PCR) material and is fully recyclable at larger recycling centres, offering a more sustainable packaging solution without compromising on practicality.
The Carbon Footprint
The entire PRISTINE® Conventional Toilet Tissue range is proudly made in the UK, helping to minimise transport distances and significantly reduce carbon emissions—making it one of the lowest-impact options available in today’s market.
While other CTR products on the market—such as bamboo toilet rolls—are often marketed as ‘sustainable’, their raw materials are typically imported from China, where bamboo is commercially farmed. This long-distance transportation significantly increases their carbon footprint, making PRISTINE® a more locally sourced, environmentally conscious choice.
